Founded in 2016 in the United States by Will Hoffman, HOFFMAN was born out of a passion for racing chronographs from the 1960s. Inspired by vintage design, the brand started with the Racing 40 Midnight model, a timepiece that immediately won over those around it. In 2018, HOFFMAN launched a Kickstarter campaign, which was a resounding success and allowed the brand to expand to the global market the following year.

HOFFMAN reinvents vintage designs with a modern twist. Each watch combines contemporary aesthetics, attention to detail and impeccable execution, paying homage to the past while meeting the needs of today’s enthusiasts. This approach ensures watches that are both elegant and timeless, perfect for everyday use or special occasions.

HOFFMAN watches are produced in small quantities, which allows them to maintain exceptionally high quality standards. Using high-end components and collaborating with reputable partners, the brand ensures impeccable finishing and remarkable durability. Each model reflects a balance between traditional craftsmanship and modern materials.

HOFFMAN is committed to producing affordable watches that offer excellent value for money. By combining vintage designs with modern performance, the brand targets enthusiasts looking for watches with a strong style and quality. Limited series production adds an exclusivity sought by collectors and lovers of beautiful pieces.